Producbillity, cost or even user behaviour can be neglected to some design diciplines, but aesthetic stays as a must to each of them. So, it is vital for me to start a design project by sketching. I believe in the relationship between the pen and paper to explore a product and to remove its boundaries.
At the end, my initial thoughts come alive by sketching. It could be a praphic work, a large-scale bus or a smaller-sized electrical home appliance. For me it starts by drawing and exploring the styling of the product. As long as I continue in this searching stage of the process, I keep drawing. As I keep drawing, the product form is shaped. The method I apply in the first stages of designing is definitely old-school hand drawn sketching.
But I never overlook the digital world. I use digital visualizations at later stages of design processes. Especially in product presentations or at introductory meetings. Since it is equally important to be able to sell a good idea aswell as finding one. I apply artistic and realistic digital tools at this stage. I work on my interactive screens throughout the day in order to fully convey the idea I believe in and to create a striking effect.
An effective presentation, a good idea and a striking visualization; At my final proposals, I determine the end products according to these three criteria.